“Stop and smell the roses” is a popular expression because flowers remind us of the natural beauty that surrounds us.

The wide array of colors, textures, shapes and flower fragrances appeal to the senses and can evoke strong positive feelings.
But their brightly-coloured petals and sweet-smelling nectar aren’t only for aesthetic or feel-good reasons; they are responsible for plant reproduction.

Flowers are also remarkable for their adaptability.
The Bloom Collection inspires all the desirable qualities that flowers represent—beauty, grace, passion, enthusiasm, rebirth, happiness, strength and resilience.